On Sunday when I was watching the Superbowl, I noticed that there was a trend in the car commercials: they were all geared towards men! In today’s society women buy and own cars just as much as men do. I thought it was odd that no car related commercials were even slightly promoted females buying their product.
One Toyota commercial showed a man looking at the new Venza. The screen was flashing back and forth between the car and what looked to be a metal suit of armor like a super hero would wear. The man was looking at the face mask and then a couple seconds later at the front of the car. No objects in the commercial hinted at feminism. Everything was masculine.
A Toyota Tundra commercial was of a truck driving up a metal platform with fire surrounding it. The colors in the commercial were all dark and gray. Again feminine objects were nowhere to be found.
The third commercial I noticed was actually for Bridgestone Tire Company. It was a humorous commercial of Mr. and Mrs. Potato Head driving a sport car on a windy road. Mrs. Potato Head is doing nothing but whining and complaining the entire time. Finally Mr. Potato Head had to stop suddenly because a group of sheep were blocking the road. Mrs. Potato Head’s mouth went flying off down the mountain. Mr. Potato Head just looks at her, smiles, and drives away, all while Mrs. Potato Head is putting on her angry eyes. Although both females and males find this commercial funny, it is geared towards men because they can relate. At the end of the commercial, the narrator says “For drivers who want to get the most out of their cars”.
One Toyota commercial showed a man looking at the new Venza. The screen was flashing back and forth between the car and what looked to be a metal suit of armor like a super hero would wear. The man was looking at the face mask and then a couple seconds later at the front of the car. No objects in the commercial hinted at feminism. Everything was masculine.
A Toyota Tundra commercial was of a truck driving up a metal platform with fire surrounding it. The colors in the commercial were all dark and gray. Again feminine objects were nowhere to be found.
The third commercial I noticed was actually for Bridgestone Tire Company. It was a humorous commercial of Mr. and Mrs. Potato Head driving a sport car on a windy road. Mrs. Potato Head is doing nothing but whining and complaining the entire time. Finally Mr. Potato Head had to stop suddenly because a group of sheep were blocking the road. Mrs. Potato Head’s mouth went flying off down the mountain. Mr. Potato Head just looks at her, smiles, and drives away, all while Mrs. Potato Head is putting on her angry eyes. Although both females and males find this commercial funny, it is geared towards men because they can relate. At the end of the commercial, the narrator says “For drivers who want to get the most out of their cars”.
The link for this commerical is http://www.hulu.com/watch/55725/super-bowl-xliii-ads-bridgestone-taters?c=0
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